Health and Healthcare Decisions at the Intersection of Behavioral Science and AI

In this episode of Friends of Project Healthcare

Host Eric Thrailkill is joined by Amy Bucher, Chief Behavioral Officer at Lirio, to discuss how personalization within a health system enables action and improves engagement  with health providers. With a background in behavior science and a PhD in psychology, Bucher brings her expertise to behavioral design. Bucher works alongside product and development at Lirio to build technology intended to support people in new behaviors or different behaviors that support a healthy lifestyle.

Amy Bucher touches on:

  1. Behavioral science and its relationship with AI
  2. Different behavioral science techniques that correspond with unique barriers to take action with health providers
  3. The Slim data model and data privacy within the context of research
  4. Nashville and Boston as a thriving healthcare ecosystems due to universities and hospitals

Lirio is a personalization engine for digital health and combines behavioral science and AI technology to personalized health consumer experiences that improve business and patient outcomes.

For more information on visit

About Amy Bucher: Amy Bucher, Ph.D., is Chief Behavioral Officer at Lirio, where she leads a team of behavioral scientists and health experts focused on designing AI-powered behavior change journeys to drive better personal and population health. She brings over 15 years of experience in digital health product design and research coupled with deep behavioral science training.

Amy is a recognized expert on applying the psychology of motivation to design and authored Engaged: Designing for Behavior Change published by Rosenfeld Media and named one of Kirkus’ favorite indie books of 2020. Prior to joining Lirio, Amy was Vice President of Behavior Change Design at Mad*Pow, a strategic design consultancy. Amy also served as Senior Manager of Specialty Pharmacy Strategy for the CVS Health Digital Innovation Lab, and as Associate Director of Behavior Science for the Johnson & Johnson Health and Wellness Solutions Group.

Amy earned her PhD and MA in Organizational Psychology from the University of Michigan at Ann Arbor, and her AB magna cum laude in Psychology from Harvard University.

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