Local Mother Of Us Marine And Combat Wounded Veteran Business Partners To Appear On The First Ever Live Shoppable Competition Series On USA Network

NASHVILLE, Tenn. (NOVEMBER 5, 2021) As our Nation honors our military service members and veterans on Veterans Day, two Nashville entrepreneurs and business partners will appear LIVE on “America’s Big Deal!” November 11, 8 pm CST – 9 pm. EST on the USA Network. 

Amy Cotta from Franklin, TN, and her business partner, SFC (RET) Joseph James of Hendersonville, TN, have been selected to appear on this groundbreaking series that invites entrepreneurs from across the country to sell their ready-to-ship products on-air in real-time to live home viewers at 9/8c. The person with the highest dollar sales during the episode’s buying window will win the chance to strike a life-changing deal with one of the show’s retail giants: QVC & HSN, Lowe’s, and Macy’s. They will be selling their flagship product ValorBANDS. Early VIP per-show sales access opens today! Customers can visit shopamericasbigdeal.com for early VIP access and get a ValorBAND before they sell out on Thursday’s show. 


We Recycle, Refashion, and Redeploy authentic duty-worn military uniforms and transform them into what we call Wearable Gratitude™. Our flagship product, ValorBANDS, are bracelets for both men and women. ValorBANDS are handcrafted right here in Nashville and are made from American sourced leather and authentic military fatigues. Each ValorBAND sold comes with the story card of the uniform donor. Allowing the veteran’s service and sacrifice to be honored and remembered long after they retire their boots. 


Amy Cotta is a Franklin resident and mother of six. She’s also the proud mother of SSG Tyler Zych, USMC, and mother-in-law to SSG Tania Zych, USMC. Amy started ValorBANDS Wearable Gratitude™ as a way to feel connected to her son after he left for the Marine Corps right after graduating from Centennial High School. Amy is also the Founder and Executive Director of Memories of Honor, a Franklin-based National military nonprofit whose mission is to make EVERY DAY Memorial Day.


During his service, U.S. Army Sergeant SFC James deployed in support of Operation Enduring Freedom once and Operation Iraqi Freedom three times. SFC James’ extensive list of awards includes the Bronze Star, Purple Heart, the Meritorious Service Medal, four Army Commendation Medals, three Good Conduct Medals, the Non-Commissioned Officer Professional Development Ribbon (numeral 2), two Overseas Service Ribbons, the Air Assault Badge, and the Combat Action Badge. On April 8, 2008, SFC James’ Humvee was struck simultaneously by two improvised explosive devices (IEDs). SFC James lost both of his legs in that blast along with his commander, MAJ Rosenburgh. 


From world renowned inventor and entrepreneur Joy Mangano, “America’s Big Deal” is a first-of-its-kind, shoppable live competition series that invites entrepreneurs from across the nation to sell their ready-to-ship products on-air to home viewers in real time through One Platform Commerce @ NBCU. Each week entrepreneurs will take the stage for a bold and innovative product pitch and the person with the highest dollar sales at the end of the show will win the chance to strike a life-changing deal with one of the show’s retail giants: Lowe’s, Macy’s, and QVC and HSN. With a mission to lift up America’s greatest small businesses and inventors, this groundbreaking series hosted by Emmy Award-nominated “Access Hollywood” journalist Scott Evans will empower audiences to shop live at 9 p.m. ET/8 p.m. CT using ShoppableTV and NBCUniversal Checkout to turn entrepreneurs’ dreams into reality. The series’ executive producers are DIGA Studios’ Tony DiSanto, Nick Rigg, Shawn Strickland and showrunner Alison Holloway. Joy Mangano also serves as executive producer. 


Amy Cotta 



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