In the latest episode of the Twendé podcast, host Em Wilder sits down with Dujon Smith, the CEO and Co-founder of My Block Skin, as well as the Global Investment Lead for Accenture’s Founders Development Program. This conversation dives deep into Dujon’s entrepreneurial journey, his innovative sun care brand, and the importance of community in building a successful business.
From Vision to Impact: My Block Skin’s Origin Story
Dujon shares how his experiences traveling to 55 countries inspired him to create a sun care product designed for men of color—an audience often overlooked by the beauty and skincare industries. The passion behind My Block Skin comes from Dujon’s desire to make sun protection more inclusive, while also addressing preventable skin conditions such as melanoma. He highlights the influence of Bob Marley’s battle with skin cancer and his determination to change the narrative around sun care for marginalized communities. The brand aims to be inclusive for everyone, from “porcelain to espresso skin tones.”
Dujon’s dedication to building a brand that resonates with his target audience while ensuring quality and education is key to My Block Skin’s early success. He credits his “starting five,” a group of trusted friends and colleagues, for helping him bring his vision to life. These supporters not only provided honest feedback but also helped craft the brand’s identity, from design to product development.
Building the Right Team: More Than Just Co-Founders
For any entrepreneur, building the right team is essential. Dujon’s approach was intentional—he didn’t just look for co-founders or employees, but for partners who shared his values and passion. From Nico, who brought product expertise, to Jake, a marketing guru, Dujon emphasized how critical it is to surround yourself with a team that complements your skills. As he put it, “It takes a village to raise a child, and a community to build a business.”
What’s Next for My Block Skin?
As Dujon reflects on My Block Skin’s journey, he looks ahead to 2024 with a focus on growth and expansion. With retail partnerships in the pipeline, his goal is to make My Block Skin a household name, accessible to everyone. He dreams of My Block Skin becoming “the Red Bull of the sun care industry”—synonymous with outdoor adventure and a trusted companion for sun protection.
Advice for Founders: In Search of One Yes
Dujon’s wisdom for aspiring entrepreneurs is simple yet powerful: “Be in search of one yes.” He acknowledges that there will be many challenges and “no’s” along the way, but that one yes can change everything. This message is particularly resonant for underrepresented founders who may face additional hurdles in their entrepreneurial journey.
Join Twendé Today
Inspired by Dujon’s story? The Twendé program at the Nashville Entrepreneur Center is here to help black and brown founders like you scale and grow your business. Whether you’re just starting out or looking to take your venture to the next level, Twendé offers the resources, mentorship, and community you need to succeed. Visit ec.co/twende to learn more and apply today!
Let’s go—Twendé!
For more inspiring stories and insights from black and brown founders, tune in to the latest episodes of the Twendé podcast at ec.co/twendepodcast.
