Aabesh De, Founder of Flora Pitches on Shark Tank

You might recognize Aabesh De, founder of Flora – that’s becuase he won the crowd favorite at our Panel & Pitch: Nashville Edition last year. He’s been up to a lot since then and just completed our 2023 InFlight program.

Since launching in 2022, Flora’s platform has quickly grown to 270k+ registered users and 150k in annual recurring revenue (ARR).

What are your big achievements since launching?

Thanks to my InFlight experience, I was able to practice and hone my pitch well over a dozen times, including mock pitches that helped me to eventually pitch on Shark Tank! 

What, if any, significant moments came as a result from your involvement with the EC?

I cannot thank the NEC and InFlight program enough for the growth we’ve experienced the past year. It was through a connection at the NEC that I was able to connect directly with Home Depot’s Outdoor and Garden retail team, that eventually landed us a direct Vendor Agreement and supplier relationship with Home Depot for our physical plant sensor products!

What was your biggest takeaway from the program?

Definitely the founder camaraderie. I made lifelong friends and peers through my InFlight group. I was able to connect not only with similar B2C Founders, but learned tons of practical knowledge from peers in multiple different industries and verticals.

Congratulations to Aabesh De and the Flora team on their recent growth!

Flora recently raised 135k out of their targeted 100k given their potential Shark Tank premiere, and are extending this round to 200k for additional angel investment.

Inspired by Aabesh’s growth story? Join other ambitious founders in our next InFlight cohort, kicking off in January.

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